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Steps for Finding the Right Real Estate Agent

Buying or selling a home depends on finding the best real estate agent to match your personal needs. In a market where a small number of in-demand real estate agents do a lot of business, it can be difficult to locate the right agent among so many busy professionals. However, guided by factors like an appreciation for individualized attention, ethical conduct and market knowledge, it is possible to find an excellent match with the following tips.

First and foremost, look for a real estate agent or broker who displays the Realtor® logo. Realtors belong to the National Association of Realtors, where they pledge to follow an ethical code based on higher standards of practice than required by law. Less than half of all real estate licensees are Realtors®, but the distinction is critical for homeowners and buyers who want piece of mind and guaranteed excellent servic

With credentials assured, look for real estate agents from referrals, the word-of-mouth praise from friends, family members, neighbors, and other satisfied customers. Ask people you know about their experiences with different agents, and follow up with the professionals who receive the most amount of praise. Good comments and reputation are evidence of a real estate agent who makes customer service and satisfaction the priority.

On a related note, ask other real estate agents for their referrals, especially if the person you ask does not specialize in the services you need. If you know an agent who focuses on commercial property, for instance, perhaps he or she is aware of a talented colleague in residential sales. Also ask mortgage brokers, who work closely with real estate agents and may be able to make a recommendation.

In addition to conversations, it also helps to check advertising. Look first at print listings, where real estate agents advertise properties and, by extension, themselves in the Sunday newspapers. Check for agents with business in your neighborhood or new desired location, then look up their websites online and give them a call. You can also search online for websites that refer agents, but exercise a degree of skepticism because many agents pay the website owners to get listed. A better option is to search Google for the top real estate agents in your area, and try to find unbiased client testimonials.

Of course, nothing beats footwork and the in-person effort of attending open houses and exploring the neighborhood to find the right real estate agents. Open houses provide an unrivaled opportunity to observe real estate agents in action talking with potential buyers and selling a home. Pay attention to how the agent treats the guests and interacts with them, and make note of whether he or she sounds knowledgeable. Collect business cards and follow up with the agents you like. At the same time, look closely at the homes listed in your neighborhood and compare when “for sale” signs appear to when the “sold” sign appears. Results matter.

In fast-moving world of real estate, finding the right agent to work for you can be a challenge. Guided by the principles of individualized attention, ethical conduct and market knowledge, it is possible to find an excellent match by looking in the neighborhood, in print and online listings and using old-fashioned word of mouth.